Pashgian Brothers has the notable distinction of being the oldest rug dealers in Pasadena. With this type of bloodline, we felt it was best for a classical design. Yet, we wanted to keep it clean without any fussiness to it.

The client has an astonishingly huge inventory of rugs so our biggest challenge was designing a search function that would enable buyers to easily discover a rug that not only fit their desired style but also their living space. The search feature allows for selecting minimum and maximum sizes as well as choosing colors and styles for the rug they want. It was also important to make it simple for those using the website to discover their other services from rug repairs to rug cleaning.

In the end, we provided a dignified look and feel that didn’t compromise the longevity of this company while making something that tends to be confusing to navigate very simple to shop.