This client’s focus was all dazzle. We wanted to reflect that in our design. We highlighted the diamonds with beautiful photography to showcase their quality. The jewelry needed to have an opulent appearance to attract top-tier clientele.

Like our design with Jacob K, it was our goal to make searching for loose diamonds very simple. We set up a similar search that allowed for ease of manipulating the criteria with instant results appearing at the bottom to reflect the changes applied during the search.

We chose a black background to make it appear like that plush velvet in jewelry cases. It gives the website an esteemed and prestigious look, one that mirrors the pinnacle of quality of the jewelry offered. With easy to search tabs that lead to different types of jewelry, it is a website that enables simplicity in shopping for extraordinary luxury.